Who is Lyndi MacRae, and What Does She Do?
Lyndi MacRae is the founder of In2Web Marketing Pty Ltd, a holistic business mentor, strategist, and the author of In Demand B.O.S.S. Business Operating Success Systems To Help You Get Organised & Save Time!. With over two decades of experience working with holistic business owners, Lyndi helps simplify complex business systems and guides her clients to create streamlined, scalable solutions that fit their unique needs. She is not only well-versed in building advanced marketing and automation systems but also specialises in creating membership portals, product development support and bespoke customer journeys that provide ongoing value for business owners.
What Lyndi Does:
- End-to-End Business Solutions: Lyndi provides complete, end-to-end solutions for holistic entrepreneurs, covering everything from website development to social media marketing, management, and training. This means she can help you build your online presence, develop marketing strategies, and ensure you're equipped to maintain and grow your business
- Business Automation: Lyndi is known for transforming manual tasks into seamless, automated processes. Using tools like CRM systems (Keap CRM being a primary example), she helps businesses build relationships at scale while retaining the personal touch that holistic entrepreneurs value
- Membership Portals: Lyndi excels in building membership portals that allow business owners to host courses, manage client relationships, and deliver consistent value to their audience. These portals streamline content delivery and foster long-term client engagement
- Online Course Creation: Using her Easy Course Creation Method, Lyndi helps entrepreneurs design and build online courses that are impactful and easy to implement. This method simplifies course creation by breaking it into manageable, repeatable steps, making it accessible for busy entrepreneurs
Free getting started guide here (includes a money calculator for income earning potential) - Training Modules: Lyndi’s self directed mini course:- The Easy Content Creation Method supports her training modules, guiding business owners through the process of crafting content for their websites, social media, email campaigns, and more. This method helps you generate content that aligns with your marketing goals without overwhelm
Get access here - Marketing Strategy: Through her Simple Marketing mentoring program, Lyndi teaches her signature methods for creating easy-to-implement content and courses, ensuring that business owners can market themselves effectively while avoiding burnout. She focuses on simplifying marketing systems for consistent results
Get started with the New Starter Guide here - Customer Journey: Her book, In Demand B.O.S.S. Business Operating Success Systems To Help You Get Organised & Save Time! Outlines the 9 stages of the Perfect Customer Journey, from attracting and capturing leads to nurturing and converting them into loyal clients. Lyndi’s work revolves around creating frictionless customer experiences, automating follow-up, and delivering an exceptional post-purchase experience that leads to repeat business
Get started with the free chapters here
Why Choose Lyndi?
Lyndi’s deep understanding of both the technical and emotional sides of business makes her unique. She knows that holistic entrepreneurs need systems that not only work but also align with their values and way of working. Whether you're looking for guidance, online course creation, membership portals, website development, or social media marketing and training, Lyndi provides practical, supportive, end-to-end solutions that help you achieve success with grace and ease.
CORE VALUES
I wanted to quickly share with you the core values that shape everything I do. These values guide me in my work and help me create meaningful, sustainable results for holistic business owners like you:
1. Love
2. Fun
3. Respect
4. Honesty
5. Responsibility
6. Creativity
7. Knowledge & Wisdom
8. Freedom
9. Stability
10. Adventure
These values are at the heart of my approach and are woven into my book In Demand Boss. They allow me to support business owners in a way that’s aligned, effective, and true to what matters most.
