I want to shine a light on a critical question many business owners don’t even realise they should be asking: Are you unknowingly losing leads?
In this post, I’m diving into one of the most overlooked yet powerful strategies for scaling your business—mastering the art of follow-up. It’s simpler than you think, and the results can be transformative.
Why We Focus on New Leads:
Let’s face it—most business owners are laser-focused on attracting new leads, driving traffic, and building their email lists. And why wouldn’t they be? These activities promise growth and increased cash flow.
But here’s the million-dollar question: What happens to those leads once you’ve got them?
The Untapped Opportunity – A Story:
Let me share a quick story to put things into perspective. A while back, I ran a Facebook ads campaign for a local retail business. It was a roaring success, generating 76 red-hot local leads in just three weeks. But what happened next?
Absolutely nothing. Those leads were left untouched because the business owner was overwhelmed by the daily grind and didn’t have a system in place to follow up.
Here’s the harsh truth: after just four months of inactivity, leads can turn cold. All that effort and money spent on generating them could vanish into thin air if you don’t have a follow-up strategy.
Learning the Hard Way:
I’ll be the first to admit I’ve made this mistake too. When I started using my CRM, I was hesitant to send regular emails. I didn’t want to seem spammy or irrelevant, so I kept quiet.
The result? Prospective clients didn’t know the full range of services I offered. I watched as they turned to other service providers, not because they didn’t like me, but because they didn’t know what I could do for them.
The Magic of Building Relationships:
Follow-up isn’t about bombarding people with endless emails—it’s about building genuine relationships. It’s about staying connected, adding value, and showing your leads that you care.
With the right automated tools, you can do all this without adding extra stress to your already busy schedule. These systems keep the relationship alive, ensuring your business remains front of mind when they’re ready to buy.
Simple Steps to Get Started:
Let me challenge you:
- Take a moment to think about your leads. Are they being nurtured, or are they sitting idle?
- What systems do you currently have in place to keep them engaged?
If you don’t have answers to these questions, don’t worry—you’re not alone.
Start small: set up an automated email to check in with dormant leads or send a quick “thanks for connecting” email to new ones.
Not sure where to begin?
READ: The 3 Best CRMs for Your Business or reach out to me—I’d be thrilled to help you tackle your biggest follow-up challenge and guide you step by step.
Final Thoughts:
Thanks for spending a moment with me today. I’m Lyndi MacRae from In2Web Marketing, and my mission is to help business owners like you simplify your systems and amplify your results.
By mastering your follow-up strategy, you’re not just maintaining connections—you’re building the foundation for long-term growth and success.
Let’s make sure no lead gets forgotten.
Together, we can create systems that make following up feel effortless and even fun.
So, what’s your next step?
Let’s chat—I’d love to hear from you.
By committing to follow-up, you’re not just chasing sales; you’re fostering relationships that will keep your business thriving for years to come.
Let’s turn those leads into loyal customers who keep coming back!